Original design concept Fashion label
MORROW
A collection told the way a lookbook is read.
- Business
- Clothing label
- Visitors can
- Compare materials and save a look
- Pages
- Cover, lookbook, material study, care index
- Status
- Original design concept
The reason for this site
A small label sells a feeling before it sells a jacket. Morrow opens on one photograph and one word, the way a printed lookbook does.
- 01
The business
An independent clothing label with a short collection. Its customers want to see the cut, the fabric and how a piece is worn before they ask about anything else.
- 02
The design
A full photograph, a heavy condensed wordmark and almost no interface. Below it, a lookbook you scroll sideways, a close-up material study and a care label you can read like the one sewn into the jacket.
- 03
What a visitor can do
Jump between six looks, save the ones you like, and change the fabric swatch to see the close-up, fit notes and care label change. Nothing is ordered.
